The
license agreement goes a long way in
substantiating
the
credentials of a
company/
entity
as a value provider to its customers. It also ensures that one can always be
relaxed and
not worry about the legal implications
by lawfully having the rights to showcase the content. The increasing size &
scale of Indian economy and the growing penetration of internet connections is likely
to feed the growing appetite of Indians for a wide variety of content. In view of
this,
leading producers, content owners &
copyright owners
in the country
have been issuing licenses. Following are some of
the reasons why one needs a license:
- To run/manage a business in a LEGAL
way
- The license agreement ensures a fair, transparent
& equitable distribution of monetary benefits across the value
chain as well as prevents an organization/individual from getting into a legal complication
resulting in unwanted losses.
- There are multiple platforms on which
the end user can consume film, non-film & audio content
like TV, Internet, Mobile and other new media platforms.
- The protection provided by copyright
creates an atmosphere conducive to creativity, which induces the
content producers, content owners & copyright owners to create more and motivates
others to create.
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