Background:
India's bus industry makes over 50,000 buses & coaches every year, making it the
world's second largest market. In the bus transportation sector, as customers and
competition increases, the bouquet of services offered by several bus operators
on many routes across the country has increased in quantity & quality over the past
few years.
Consequently, entertainment during travel is becoming a key
differentiator which not only helps in enhancing the brand of the bus
operator but also ensures repeat travel by the passengers.
Importance of getting a license:
– With the modernization of the bus
transport sector and the increase in well-informed and demanding commuter base,
it is imperative on the part of Bus Travel Operators to comply with the law
and showcase only licensed content in their buses thereby protecting
their goodwill and avoiding any legal bottlenecks.
– It is important to note that with the increasing
clout of legal framework in India protecting the rights of copyright owners,
content piracy on board buses is becoming more & more difficult
& risky.
– Showcasing movies or any
other type content on board would help generate that additional
revenue for the bus transporters as well as build a brand
around the service offerings in this increasingly competitive landscape.
Shemaroo offers a wide range of content which can suite the tastes of millions of
passengers commuting by bus every day.
Who should get this license?
Bus Transport companies :
– Private Travel Operators
– Government Bus Transport Undertakings
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